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Friday, 11 April 2014
Agreement signed with China for coal power plants
ایف آئی اے کے 2 افسر گرفتار
انسانی اسمگلنگ میں معاونت کا الزام، ایف آئی اے کے 2 افسر گرفتار
Facebook to require separate mobile app for messages
دہشتگردی میں را، موساد اور سی آ ئی اے ملوث ہیں، اسلم بیگ
دہشتگردی میں را، موساد اور سی آ ئی اے ملوث ہیں، اسلم بیگ
Pakistan-Iran ties in good shape, says FO
Pakistan-Iran ties in good shape, says FO
افتخار چوہدری نے ہر غیر اہم ایشو پر نوٹس لیا، دھاندلی سے نظریں چرالیں ، عمران خان
افتخار چوہدری نے ہر غیر اہم ایشو پر نوٹس لیا، دھاندلی سے نظریں چرالیں ، عمران خان
Several killed in latest Waziristan militant infighting
Several killed in latest Waziristan militant infighting
Cause for strife
Three killed in Dattakhel explosion
district court attack kills at least two in Rawalpindi
Rawalpindi district court attack kills at least two
3G primer for brands
A 3G primer for brands
- Rich, interactive, viral and valuable advertising content while establishing one-on-one communication.
- The ability to leverage video as an advertising medium that can be used for recorded and live video campaigns.
- Location-based offerings which don’t require downloading and/or special software.
- Minimal investment and rapid ROI. On-device metering is a pioneering technology that will, for the first time, give advertisers, content developers and telecom players an insight into how the mobile consumer is evolving thereby enabling them to make informed marketing decisions.
- Young people (over 50% of the population) will be early adopters of this technology.
- In emerging markets (similar to Pakistan) the growing population of smartphone users spends more time on entertainment and internet-based content than on voice calling and text messages. In a recent study on emerging markets Nielsen Informate Mobile Insights revealed that average smartphone users spend four hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content. Only 28% of their time is used for voice calls and text messaging.
- 3G users use almost 50% more data than 2G users.
- An Android user installs an average of 19 apps in a month.
- Content led interaction: Brands will no longer be the primary custodian of their communication. Content will be democratised and that brand interaction will shift from a mostly brand led model to a more dynamic interchange between people and brands. The social media explosion, coupled with mobility and the increasing powers of search, will allow consumer generated brand experiences to gain bigger audiences than they could ever before. This essentially means establishing a highly connected ‘voice of customer’ department which will be the eyes and ears of your market, providing real time feedback about consumers’ interaction with a brand.
- The new 24/7 world of brands: The 3G consumer experience will require that brands be online 24/7 in order to respond and react to opportunities. Brands will need to be live far longer than campaigns (these are typically bifurcated by shelf date, now they will be bifurcated based on ‘engagement episodes’ and ‘experiences’).
- Rise of experiences in the hierarchy of communications: With more and more ways to come into contact with brands, not every touchpoint will be as powerful as the other. Results will be derived from deeper experiences – involvement, participation, sharing – and these are all higher order learning opportunities rather than static interactions, and a critical element of creating impact in today’s communications world based on the experience economy. In such a dynamic ecosystem, service instead of advertising will be the key to not irritating the customer.
الیکشن کمیشن نے دھاندلی کا اعتراف کرلیا
الیکشن کمیشن نے دھاندلی کا اعتراف کرلیا
گیس سپلائی بند کرنے کی دھمکی دی
گیس سپلائی بند کرنے کی دھمکی دی
Thursday, 10 April 2014
Monday, 7 April 2014
show opens in India Made in Pakistan
‘Made in Pakistan’ show opens in India
Taiwan's HTC posts first-quarter loss, lags estimates
Taiwan's HTC posts first-quarter loss, lags estimates
Four TTP militants killed in S. Waziristan attack, claim sources
Four TTP militants killed in S. Waziristan attack, claim sources
Key TTP commander Asmatullah Shaheen shot dead
Key TTP commander Asmatullah Shaheen shot dead
India voters kick off world's biggest election